CategoryPhotography

Secrets Behind Automotive Photography

Automotive Photography can be considered a niche in the photography industry. Hence, many are in dire need of good tips in order to produce professional level photographs.

Taking photographs of cars can be increasingly interesting. When shooting for car commercials, there are a few aspects or guidelines that need to be taken into consideration to get desired results. The secret to successful car photography is simple! Keep a few things in check!

Time of day

The time of day is of extreme importance when you want to take pictures of cars. Successful ads tend to feature cars when the sun is barely visible, preferably a few minutes after sunset or a while before sunrise. The soft golden glow bounces off every surface, giving the photograph a wholesome and glamorous vibe. The natural light also cuts down on post-processing time, making your work more authentic!

Look out for Reflections

Car photography can be tricky since hindsight can result in unwanted reflections on the car’s surface. Therefore, when you are getting ready for a photo shoot make sure you choose an open space. The shiny exterior of the automobile will mirror its surroundings, hiding its design lines. Reflections and shadows on the exterior can ruin the whole point of this product photography, if it obstructs the car’s curves and designs. This is why it is better to avoid areas with buildings and tall trees for such shoots.

And if your own reflection appears on the surface, then the best option is to use a tripod and timer.

Color and Background

Color and background need to be in perfect harmony; otherwise your picture will fail to catch the eye. Each color or paint reacts depending on the time of the day or lighting. Direct sunlight is a big no no! Most colors tend to hide their best features in direct sunlight; on the other hand, lighter colored cars can look stunning in sunlight.

According to your vehicle’s color and the theme of your photo shoot, it is vital to choose a contrasting background. The background’s sole purpose should be to highlight the car. Any objects that may serve as a distraction must be removed.

Driving Shots

The classiest car photos are the drive-by shots. Taking pictures of one moving car from another moving car is one of the coolest and most thrilling captures. Granted, it can be very dangerous!

Try shooting out of your car window while driving at 60 kilos per hour (40 m/h) with your shutter speed set at 1/100th of a second. This should capture the movement on the road and the wheels. Decreasing the shutter speed even more will create a blurry effect, which can seem nice too!

Another way of taking driving shots is to stand still and let the car drive past you. Use your lens to follow the car as it moves by, with shutter speed at 125th of a second. This method is easy and the pictures come out stunning! The effects obviously change depending on the speed of the car, so play around with it.

Night-time Shots

Contradictory to popular belief, it is possible to take good photos in the dark. For car photography, we simply need one extra instrument; a flashlight.

Firstly, you need to find a location which is Pitch Black. Street light, moonlight, billboards etc. can ruin the photo so be aware of any other sources of light. After you have reached this spot; set up your tripod, put your ISO to 100 and the shutter speed should be 30 seconds with an aperture of f/9.

Now, when the shutter is about to open you must shine your flashlight on the surface. Try to cover all sides of the car with the flashlight by walking around as the shutter opens. Experiment with the angles and sides, each photo will have a different effect!


Mistakes When Using Drones For Selfies

When taking photos, individuals try out different gadgets to allow them to find the best angle. In addition, individuals also make use of the latest gadgets to ensure that they can capture unique photos. And, one of the best options is to make use of drones.

As of now, more and more individuals make use of drones to capture wonderful aerial shoots. But, there are some individuals who use drones to take selfies. Of course, using drones can make selfies more appealing and interesting. Sadly, there are cases when individuals make mistakes in using drones. Below are some of the following mistakes.

Forgetting about drone and camera compatibility

One of the main mistakes that individuals make when using drones for selfies is they forget about drone and camera compatibility. Most of the time, these gadgets are sold as a whole. But, there are cases when individuals can purchase it separately in order to opt for better drones and cameras. However, buyers neglect its compatibility. For instance, cameras cannot be installed in drones due to different attachments. Or perhaps, buyers have purchased heavy cameras which cannot be lifted by drones. Because of this, taking selfies can be impossible.

Thinking the using drones is easy

The next mistake that some individuals make with regard to drones is they think that using drones is easy. Some individuals think that using drones is like playing a remote control car. Of course, drones make use of controls. However, keeping it stable in the air can be difficult. Not to mention, maneuvering drones is also difficult. Thus, there are cases when you cannot capture the best photos.

Neglecting government rules

Some individuals also neglect government rules. When taking selfies using drones, individuals can lift drones on high places. But, before using one, it is important to know government rules. There are areas wherein government authorities implement strict aerial rules. Thus, using a drone can be a crime. So, it is important to first check the rules in your area before using such gadget to ensure that you can capture wonderful photos without experiencing risk of lawsuits.

Failing to know photography options

Finally, there are also some individuals who neglect photography features of drones. As mentioned earlier, drones can be used to take selfies. But, in order to do so, you need to know the photography options of the drone. Sadly, some individuals neglect this factor which can turn amazing photos into unsightly ones. Thus, it is important to spend time checking these options to ensure that you capture better photographs.


It’s Time To Use Your Words Through Storytelling

When I say photographers and using your words, it may come out as an odd combination of terms. It is a well-known fact that photography in itself is a way of expressing oneself. So why would a photographer need to resort to words?

The other fact we all know about is the intense competition in the business markets. If you want to establish a photography business that grows, you need innovation. And using your words to tell your story is the innovation presently.

There is no doubt that you may have the skills and access to the best cameras and resources in the market. But hundreds of other photographers can say the same.
So what makes you different?

It’s your story that will set you apart. And yes, you can tell your story through the images you capture, but words can add a new side to your visual tale. It makes you engaging with your target audience and clarifies what you are trying to portray through your images.

Musician Amanda Palmer is a good example. Although Amanda is not a photographer, she too is a creative that required clarity and direction within her words. The story she chose use, gave herself an avenue to tell why she was an artist to be taken seriously.

In an attempt to kick off her music album from the ground up on her own, she needed money and lots of it. The band was doing well until they required funds to finish producing. Having left an expensive label behind, they looked at the fund raising platform ‘Kickstarter’ to help. In a month’s time, she had raised $1.2 million through simple words like, ‘This is the future of music’ and ‘ I love you’. – Amanda’s Ted talk

Why Tell Stories?

Stories have been a connection tool for humans for decades. We know about the people before us because we know their stories. So why can’t businesses do the same?

Content has become the basic tool for marketing. However, we should be self-publishing content that is above all else meaningful. Clients will buy into your ideas though your choice of vocabulary. Customers are not just looking for buying products or services; they look for conversations, narratives of the “how”.

Social media has allowed customers to become more opinionated and expressive about what they want. This is the perfect opportunity for business owners to converse with them and identify their demands.

As a photographer, you will make your audience more curious about your work if you tell your story. The audience does not just need generic content; they want vivid, meaningful words that they can relate to. And what better way to do this than tell stories.

“Speak of the adventure not just the final destination”

There is an undeniable power in a good story. Imagine if you can win hearts of the people through your words, that story will become the one associated with your brand; ultimately adding to your brand awareness. There are so many examples of historical brand stories. Consider Levis. Could you become one of these legendary leaders of industry?

Next time you capture a photograph, voice the story behind it. The words you tell will make the story within your image that much stronger. Perhaps, your audience needs that extra push to appreciate your work, a connection to the mind behind the image. – Your story could be that?


Feed Your Interest To Gain Photography Knowledge With These Courses

Photography is something that is in trend now days. The basic purpose of photography is to capture the moment. But with changing time photography has also evolved. Previously photography had no meaning cause people never bothered to seize that moment and more over cameras were very expensive so it was something that wasn’t even considered worth a try. But nowadays photography’s charm is on another level. Photos which were considered as “not an important thing” few years back, is now having a huge audience’s attention. Even the way of representation has changed a lot.

Every photographer is trying their level best to snap it in the most beautiful way possible. So many colleges and camera companies are coming up with ideas like digital photography tutorials and other courses in India to train people so that they can reach the top of this competition. If you think there is a budding photographer inside you and finding a way of polishing and exposure then this article will be your golden key. Let’s see how you can improve yourself.

D-SLR Tutorial

D-SLR has become the basic thing for perfect photography. You can even so for other cameras but D-SLR is considered as the best tool to capture your dream moment. To become a pro in using D-SLR, there are many sites that provide basic tutorials like their adjustments, posture and exposures and other basics like Manual Modes and stops etc. you will get knowledge about different tools and their uses like how to use ‘Histogram’ ad about exposure metering and other stuffs.

Once you learn the basic, you can also go through high level tutorials like there are tutorials about flash and sync speeds, then bracketing photography and tutorials about Time lapse/ Interval Timer photography, then how to adjust setting for landscape photography, then other tutorials like travel and candid.

You can even go through the digital photography tutorials and also learn about the D-SLR filmmaking. And don’t forget to go through the fashion photography, portrait and wildlife photography tutorials in order to nurture your photography talent.

Photography courses

If going through different tutorials is too hectic for you then you can opt for different courses. There are different sites which provide different package of courses with reasonable prices. Among those courses some courses are for all level of photographers like there is a course ‘Photography Masterclass’ which is like a complete guide for all kind of photography.

If you want to pursue a specific style of photography then you can also go for courses like ‘National Geographic Photography’ then “Long exposure photography’ and many more.

Photography course in college

Now photography is at such a level that it is considered as a professional job. To become a professional, different courses and degrees in photography are now available. There are colleges like Delhi College of photography, Light and Life Academy in OOTY then National Institute of photography at Mumbai and many more are trying to provide the best photography courses India. They are different degrees like Diploma in photography and videography, then PG in videography etc.

So now photography has emerged as a professional career too. Even various colleges have taken initiative to make this career successful. So what’s stopping you? If you think you have that eye of a photographer then take a step ahead towards different photography courses and let your snap be the most beautiful thing in the world.


Bring Photographs To Life With Canvas Printing

Canvas printing brings photographs to life and uniquely captures each special moment and memory. Commonly used in home decor by professional interior decorators or homeowners, photographic prints always attract substantial attention. They can be displayed in homes, reception halls; offices, or any public space where they can be admired for their true beauty.

Professional printers use specially formulated inks to produce high-quality prints and must follow a strict colour profiling process for superior colour accuracy. Photos are printed in high resolution and stretched around straight or rigid wooden frames resulting in a flat surface which helps light reflect evenly for an improved viewing experience.

After an image is printed, the canvas is trimmed to size, glued or stapled to stretcher bars or a wooden panel. Prints designed to flow over the sides of a stretcher frame are referred to as full-bleed. These images appear on the front and the sides of the canvas which greatly enhance the three-dimensional effect of the image.

Transferring photographic images onto canvas is sometimes used as a cheaper alternative to expensive framed artwork as no glazing is required. Frames also don’t need to be treated or varnished as they aren’t always visible. Photo prints are ideal gifts for family or friends but also makes for great trophies or prizes.

Quality Canvas Printing

The wrap-around border of the canvas always requires special care with a choice between picture continuation, or spot colour and pattern enhancements. Modern large format printers can print onto canvas rolls of 1.5 meters or more which makes this type of printing possible in many sizes. Estimated production time for a canvas print is about 48 hours. It could be less depending on specific requirements and the production capacity at the time of the order.

Some inkjet printers allow photographers and artists to print their work directly onto canvas but at a slow speed to ensure the highest possible quality. print Most common dimensions of canvas printing are 20 x 30 cm, 30 x 40 cm, 40 x 60 cm, and 60 x 80 cm but other variations are available.

Ordering Your Prints

Photo-onto-canvas prints are a particularly unique product offering that can take considerable time and effort to produce. To ensure accuracy and efficiency, professional printers require all files and documents to be delivered in advance. Depending on the establishment, this can be done through online file uploads, contacting the establishment or personally visiting the premises.


Understanding the Nikon D3400 DSLR Camera Retouch Menu

To access the Nikon D3400 Retouch menu, press the menu button in the back of the camera and use the multi-selector to move down the main menu. So the first one is NEF or RAW processing. NEF is the suffix that will go on to a raw image and RAW is how they are usually known. RAW images are images that are not compressed in any way and so they save all the data. As a result of that they are very much larger when they saved down to the disk and you need a specific piece of software to open them up and work on them. When they are then saved, they are saved as JPEGs. A lot of professional photographers will shoot RAW and there is a significant difference between opening up a RAW image that has been uncompressed and has all the data, and a JPEG image. You can see the difference when you look at the two next to each other, but the JPEG – particularly JPEG fine – is a really good way of saving pictures as and because the RAW images are then saved as a JPEG you do not necessarily save a great deal at the end result. Most photographers I know will, if they are working on fine or detailed pictures, save as a RAW. But invariably when they send their pictures to their clients they send them as JPEGs. Here you can work on a RAW image – not terribly effectively – there are not too many options and they are fairly blunt instruments. You can, for example, change the file size; you can change the white balance and the exposure, and picture style but if you bothered to save a raw image, you would probably want to open it up on a large screen and work on it with some more subtle settings.

The one below that in the Nikon D3400 RETOUCH MENU is TRIM and that pretty much does what it says. It allows you to change the crop of the image. When you shoot on 35mm (and this is effectively a 35mm camera) then you shoot 3 x 2, 3 across 2 down. you can crop this and trim this to 4 x 3, 5 x 4 and square one by one. Again you could do that on a computer as well. The one below that is RESIZE. Now this allows you to change the size of the picture downwards – you can not resize and increase the size of the image, but it could be useful if you wanted to save pictures to download onto social media before you are in Snapbridge. You get the option to do this automatically so you would not have to go through this process if you are going to download via Snapbridge.

D-lighting, which is below that in the d3400 retouch menu, offers you the opportunity to apply lighting after you have taken the picture. D-lighting reduces the amount of contrast – the highlights – and narrows that bandwidth of color and tone, so you could use that in this at this point. And QUICK RETOUCH is a very basic option which just either adds a little brightness or reduces the brightness slightly. It just gives your picture a little bit more punch if that is what you feel you need. Below that is RED-EYE CORRECTION which can be quite effective. This is a digital way to reduce red-eye and if you have taken a picture which happens to have more than you would like then, you can apply this. Again it will be easier and probably more subtle to do this on editing software and a computer, but if you need to do it in the camera then this is an option for you. STRAIGHTEN, obviously straightens the image making the horizontals horizontal that might be useful for landscapes. There is nothing worse than having a horizon which is not actually level. It is a landscape photography faux pas. DISTORTION CONTROL in the Nikon D3400 RETOUCH MENU will try to reduce the amount of distortion, perhaps that may have occurred in a very wide angled lens or a wide angle shot. PERSPECTIVE CONTROL, likewise, will try to control the perspective.

Then we get on to the options here for fisheye. Now fisheye does the exact opposite to distortion control and if you have an ordinary-looking picture, you can give the impression that it has been shot on a fisheye lens by using this option. It is not perfect but it does barrel-distort the middle of the picture, so it does give the impression of a fisheye lens. Below that is FILTER EFFECTS. You can put filters on the front of the lens and that will obviously affect the light as it comes through the lens. This allows you to add filters digitally. Here we have four possible filter effects. The top one is SKYLIGHT and that takes out some of the blue. The picture warm filter will add a little orange to the picture and make it feel warmer. Cross screen is quite a nice filter because it will add a starburst to light in the picture and just make them stand out a little bit more and then finally you have got soft which softens the image and gives it a little bit of a warm hue as well. That can be used with portraits and can also be used with landscapes to great effect.

The next one in the D3400 RETOUCH MENU is MONOCHROME. That turns a color picture to monochrome, but not just black and white – it will offer you sepia and cyanotype which is effectively blue and white as well. Underneath there is image overlay which can only be used with raw pictures and allows you to overlay one with the other. The next three – COLOR OUTLINE, PHOTO ILLUSTRATION and COLOR SKETCH, effectively are variants of the same process. They basically make the photograph look like a form of illustration. So color outline will take out all the color and make it look like an outline drawing. Photo illustration will give it an impression of it being rather stylized comic effect of the image, and color sketch will desaturate it so that you have got hints of color and basically make it an outline drawing with some hints of color.

MINIATURE EFFECT in the D3400 retouch menu can be quite useful and I like it, particularly if you do it beforehand. This blurs the outside of the frame to make the subject in the middle stand out that much more and it is really quite punchy. If you take a picture of a road or cars on a road from say 45 degrees – from the 2nd or 3rd floor – down onto the street, then you can actually make the cars look like they are model cars. They stand out so vibrantly and so brightly from the image and the blur of the background that it looks like they are a model. It does work really well and I quite like using that the one. Below that in the Nikon D3400 RETOUCH MENU is SELECTIVE COLOR. Now selective color you could also call the Schindler’s List effect. If you remember that scene the black-and-white film with the girl with the red coat, then this is effectively what that does. It makes the whole frame black and white except for one two or three colors and you can select those colors and decide which ones they are and by doing that you can actually create a very powerful image. It works very well. Below that is PAINTING, which effectively makes your photograph look like a painting.

Finally we have at the bottom EDIT MOVIE. Now these are quite blunt edits. They are not very subtle at all. Essentially what you can do here is choose the start and end point. You can cut and edit the movie in terms of length, but no other ways. You can not change the colors or the way that it is shot. You can also save a selected frame from it but that is fairly basic, and again if you shoot movies with this, then you would expect to be able to do most of your editing in editing software on a large computer.

So those are the options you have got in the Nikon D3400 RETOUCH MENU. As you can see they are not very subtle and they are a bit blunt, but should you need to make any changes to a picture then you can do so here and, the one saving factor is that should you make any editing changes on an original picture, then the original will be saved and any changes will be created into a new picture so you do not lose anything by trying to do the edits on the back of the camera.


Choosing Professional Event Photographers

There are different events that we hold from time to time and as such, it is important to capture those moments for the sake of memory. There are professional photographers for the various events that you may have including concerts, street photography, sports, fashion events, birthdays, weddings and so on. When you deal with a professional photographer, then you will be able to remember most of the events that you may have been to in a much easier and responsible manner. Even for people aspiring to set up an online business, there is still the need to have a professional photographer who will showcase all the items that are on sale.

When your photos are of a great quality, then you can easily impress your audience. Hiring the best photographer is, therefore, an essential thing to do. There are various ways that you can use so as to get the correct photographer for any event that you may have and they include:

1. Interviews: you need to carry out the initial interviews if you are really determined to find the best photographer. You need to ask the professional some questions so as to be able to know the abilities that they possess and then determine the best ways in which you can use their abilities to your advantage. Get to know the experience they have so as to know if they can handle the task that you may have for them. Ask about insurance, contracts and the experience level. You also need to know the equipment and the photographic style that they usually use.

2. Portfolios: a great photographer will have a portfolio and it should be used as a guide. The quality of the work they have already done should be scrutinized and if it is found to be satisfactory then you should move to other options. A serious photographer will have a portfolio and this will really help in the decision-making process.

3. The specifics: there are all sorts of professional photographers. Some will take photos of people while others love nature and so on. If you want to promote products, then choose a photographer in product photography and if you have an event, select an event photographer. Ask the photographer if they can handle your specific event before you hire. Get to know how they will be able to execute the tasks ahead and if they will be working alone or with a team, depending on the size of the project.

4. Your budget: you need to be open about this. There are different budgets for different events. Get to know the budget of the photographer and compare it with your own. It is always important to have a photographer within your budget. There are different factors that can affect the budget of a photographer and this includes the day-rate, retouching, equipment and travel among others. Your location also matters.

Get to know the photographer and check out his background, especially in photography. You can invite them somewhere and have a one on one with them.


The Best Aerial Photography Can Change the Definition of Photography

Aerial photography is just like as its name is suggested. In this technique of taking pictures, the shoot is done by moving the drone around the place in the sky all the pictures are taken from the sky. By shooting from such a height can change your photography experience.

Many professional aerial photographers have shown their creativity by clicking such a masterpiece. They have changed the views of peoples by their best aerial photography and set the new height to reach for the other photographers. Aerial photography is becoming famous and many businesses are demanding aerial photographers for clicking pictures which can be fruitful for their website or business.

Many couples are hiring the best aerial photography agencies for shooting their wedding with the technology so that they can have existing and memorable wedding shoot. This photography is beneficial in discovering, mapping and many other things.

Modern Applications of Aerial Photography

There are many modern applications of aerial photography, and they are the most important ones:

1. Archaeology

Photos from high above the ground helps archaeologists to find the lost monuments and hidden sites, track the site’s features that are not visible from ground level, find treasure buried under the earth, sand or water, to perform certain site features, which are visible only under certain conditions, the card site specific neighborhoods and often record remote, hidden, dangerous or impossible to reach areas in the world.

2. Urban Studies and Real Estate

This photography is a permanent partner of landscape studies, sociology, urban planning, geography and cartography property, they play aerial games have power over their competitors because they can simply and clearly demonstrate the value and beauty of a building or construction site with photos say for themselves.

3. Climate Change

Researchers used to study the effect of menopausal changes for certain ecosystems, dry lakes, the expansion of water as well as reducing the size of the rain forest and so on. Aerial photography helps researchers to conduct the environmental forensic examination, to monitor all the changes that we are experiencing, from documenting invasive species, thinning others, soil, water, and landscape changes. Shifting climate and strong environmental changes that affect everyone on this planet is now thoroughly documented with the help of photographs.

4. Tourism

This is easily explained by the fact that the photography allows people to see the wider area and larger context of meaning. While we all love the panoramic image of an exotic island blessing surreal sunset, we may be breathless at the sight of a blue lagoon in the endless green pastures, or the famous tourist landmark, taken at a right angle.

5. Art

Search gorgeous locations and capture it with a good angle at the right time of the day can turn into a work of art that does not have to match the advertising, commercial or scientific purposes. Artistic photographers knew experimenting and trying creative ways to perpetuate the beauty of our world, and aerial photography is one of the most interesting ways to achieve this goal.


Tips For Taking Nature and Wildlife Photos With a Digital Camera

Understanding how ISO and aperture speeds affect the outcome of your photo is also important.

To shoot brilliant landscapes, using a wide zoom lens is the best. To shoot amazing closeups of wild flowers, a macro lens is suggested.

Although a point and shoot camera is quick and easy, and can take great shots, you won’t be able to shoot moving water, star trails, or light trails unless you use a camera that will choose and set all the exposures for you and has a zoom lens.

While photographing wildlife, take lots of shots. Remember animals aren’t going to stand still and pose for you, so you will have lots of blurry shots. This is the beauty of digital cameras, you are not wasting precious film or money in developing blurry shots! When you shoot animals and birds a good rule of thumb is to focus on their eyes. But be careful not to get too close, wild animals can become dangerous if they feel threatened. Sudden movements can drive animals away, learn how to approach them. Remember, you are on their territory! Considering all of this, the best way to shoot wildlife is with a telephoto lens.

If you don’t have the funds to travel to Africa to join a wildlife safari, why not try the zoo, your local park or botanical gardens.

Don’t forget your tripod… this is often overlooked as a necessary accessory. Most tripods have a bubble level to ensure that the tripod… and therefore, your shot is level. Using a tripod can improve your shots immensely, especially when you are shooting landscapes.

Always be prepared, don’t miss out on an opportunity to take that perfect shot… don’t get caught with a dead battery or full memory card. You should always keep an extra fully charged battery and extra memory cards in your camera bag.

A couple of the best times of day to take photos is early in the day or later in the day when the sun is low. The lighting produced is soft and warm. Lightly overcast days are also good days to shoot, as your subject will still be illuminated.

Last of all remember to Be There and Enjoy It! Sometimes the most amazing things are missed as we forget to take the time to slow down and enjoy our surroundings. But remember to also look behind you!


It’s Time To Use Your Words Through Storytelling

When I say photographers and using your words, it may come out as an odd combination of terms. It is a well-known fact that photography in itself is a way of expressing oneself. So why would a photographer need to resort to words?

The other fact we all know about is the intense competition in the business markets. If you want to establish a photography business that grows, you need innovation. And using your words to tell your story is the innovation presently.

There is no doubt that you may have the skills and access to the best cameras and resources in the market. But hundreds of other photographers can say the same.
So what makes you different?

It’s your story that will set you apart. And yes, you can tell your story through the images you capture, but words can add a new side to your visual tale. It makes you engaging with your target audience and clarifies what you are trying to portray through your images.

Musician Amanda Palmer is a good example. Although Amanda is not a photographer, she too is a creative that required clarity and direction within her words. The story she chose use, gave herself an avenue to tell why she was an artist to be taken seriously.

In an attempt to kick off her music album from the ground up on her own, she needed money and lots of it. The band was doing well until they required funds to finish producing. Having left an expensive label behind, they looked at the fund raising platform ‘Kickstarter’ to help. In a month’s time, she had raised $1.2 million through simple words like, ‘This is the future of music’ and ‘ I love you’. – Amanda’s Ted talk

Why Tell Stories?

Stories have been a connection tool for humans for decades. We know about the people before us because we know their stories. So why can’t businesses do the same?

Content has become the basic tool for marketing. However, we should be self-publishing content that is above all else meaningful. Clients will buy into your ideas though your choice of vocabulary. Customers are not just looking for buying products or services; they look for conversations, narratives of the “how”.

Social media has allowed customers to become more opinionated and expressive about what they want. This is the perfect opportunity for business owners to converse with them and identify their demands.

As a photographer, you will make your audience more curious about your work if you tell your story. The audience does not just need generic content; they want vivid, meaningful words that they can relate to. And what better way to do this than tell stories.

“Speak of the adventure not just the final destination”

There is an undeniable power in a good story. Imagine if you can win hearts of the people through your words, that story will become the one associated with your brand; ultimately adding to your brand awareness. There are so many examples of historical brand stories. Consider Levis. Could you become one of these legendary leaders of industry?

Next time you capture a photograph, voice the story behind it. The words you tell will make the story within your image that much stronger. Perhaps, your audience needs that extra push to appreciate your work, a connection to the mind behind the image. – Your story could be that?


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